Isabel Cartaxo 贝尔 is an accomplished professional with significant experience in the fields of fashion, logistics, and research. Currently serving as the Head of Fashion at AliExpress Brasil, Isabel is responsible for enhancing local business performance by analyzing market trends and consumer needs. Previously, Isabel held multiple roles within Alibaba Group, focusing on logistics and seller operations. In academia, Isabel is a PhD candidate at Xiamen University, researching Chinese foreign direct investment in Brazil and Sino-Brazilian relations. Isabel's background also includes management positions at FileMaker Inc. and Abbishking Simple Design Ltd., where leadership in software quality assurance and localization were key responsibilities. Isabel's educational credentials span degrees in International Economics, International Trade, and Chinese Studies from prestigious institutions, including Xiamen University and Zhejiang Gongshang University.
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