Cai Li

Cai Li is a skilled digital content creator currently working at Xiaohongshu since January 2021. With experience in influencer marketing as an intern at Golden Hippo® and digital marketing internships at EF Academy and Cymatics Digital Marketing, Cai has successfully developed and executed marketing campaigns, optimized social media performance, and conducted competitor analyses. As President of the USC Chinese Student and Scholar Association, Cai coordinated promotional campaigns that generated significant revenue and cultivated a large social media following. Additional roles include partnership director at China Telecom Americas and marketing intern at Alibaba Digital Media & Entertainment Group, showcasing a strong background in project management and digital strategy. Cai is pursuing a Master of Science in Digital Social Media at the USC Annenberg School for Communication and Journalism.