Cindy Mei

Cindy Mei is an experienced marketing professional specializing in global luxury and fashion brands, currently serving as the Monetization Team Lead at Xiaohongshu since October 2023. Previously, Cindy worked at DFS Group Limited, where strategic partnerships were developed, including a revamp of the loyalty program linked to a global retail Metaverse project. Prior experience includes a consultant role at Groupe Clarins, focusing on social media marketing in China, and a senior manager position at CITCON, providing alternative payment solutions. Cindy also held the role of Head of Business Development at Weiga Group, contributing to cross-border trade and luxury retail initiatives, and served as International Marketing Manager at South Coast Plaza, enhancing brand marketing efforts. Early career experience includes serving as a Senior Marketing Executive for Visit California. Cindy holds dual MBA degrees from HEC Paris and China Europe International Business School and a Bachelor of Arts in International Business from the University of California, Davis.