Tiana Xie possesses extensive experience in e-commerce and content creation, having held various leadership roles at Alibaba Group, including Head of Home Category for AliExpress France, Country Manager of Cross Border for Lazada Malaysia, and Head of Tmall Global Key Account Team. Additionally, Tiana has served as a Senior Manager for Alibaba B2B Business. Prior to current positions, Tiana contributed to content creation and writing at 小红书 and leads cross-border initiatives at Miravia.