Manuel Achúcarro

Manuel Achúcarro is a contributor for CTN-UNE 333 Digital Product Passport at CEN/CENELEC. Manuel is also the Vicepresidente de la Comisión de Industria 4.0 at AMETIC, actively promoting digitalization in the industry in Spain. As the Regional Manager for Iberia at XITASO, Manuel assists companies in creating concepts for digitalization and process automation. Manuel is also a member of the Young Professionals Steering Committee at Cámara de Comercio Alemana para España. Additionally, as the Founder and Managing Director of FRIKNESS, Manuel oversees the operations of a wellness startup focused on mental and fitness coaching. With a background in software engineering, Manuel has extensive experience in developing digital solutions and services for various industries.