Joon Choi

Joon Choi is a seasoned executive in sales and revenue management with a robust track record in various leadership roles across multiple companies. Currently serving as Senior Vice President at Xmars since January 2024 and as Advisor and Co-Founder at Qualomate, Joon also operates as a GTM Advisor for various organizations since April 2022. Joon’s previous experience includes serving as Chief Revenue Officer at Banana ML and Senior Director of Sales at Soul Machines. Prior roles include Director of Sales at New Alchemy and Account Executive at Amazon, where responsibilities included leveraging personalization technologies to enhance sales and client acquisition in the online display advertising sector. Joon Choi holds a Bachelor of Business Administration from the UW Foster School of Business and has additional education from the University of Cape Town.