Alexandra Giffin has extensive experience in account management and marketing, currently serving as Account Director at XMC, Canada's official sponsorship and experiential marketing agency, since April 2019. Previously held roles at XMC include Senior Account Manager and Account Manager. Prior experience includes Business Manager at The Hive and Account Manager at GMR Marketing, where notable clients included Asahi, BCLC, Canada Post, Ferrari, Royal Bank of Canada, Visa Canada, WestJet, and Wrigley. Earlier positions also include Account Coordinator and Executive Assistant at Giffin Canada, and Assistant Food and Beverage Manager at Adelphi Hotel Melbourne. Alexandra began a career in marketing as a Brand Ambassador and Field Manager at GMR Marketing. Educational qualifications include a Bachelor of Business Management with a major in Sustainable Resource and Environmental Management from Dalhousie University, and earlier studies at Ridley College.
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