XMC
Alexandra Giffin has extensive experience in account management and marketing, currently serving as Account Director at XMC, Canada's official sponsorship and experiential marketing agency, since April 2019. Previously held roles at XMC include Senior Account Manager and Account Manager. Prior experience includes Business Manager at The Hive and Account Manager at GMR Marketing, where notable clients included Asahi, BCLC, Canada Post, Ferrari, Royal Bank of Canada, Visa Canada, WestJet, and Wrigley. Earlier positions also include Account Coordinator and Executive Assistant at Giffin Canada, and Assistant Food and Beverage Manager at Adelphi Hotel Melbourne. Alexandra began a career in marketing as a Brand Ambassador and Field Manager at GMR Marketing. Educational qualifications include a Bachelor of Business Management with a major in Sustainable Resource and Environmental Management from Dalhousie University, and earlier studies at Ridley College.
XMC
Founded in 2006, XMC is a proudly independent agency that provides strategic counsel and execution of bespoke Sponsorship and Experiential Marketing™ programs for over 25 world-class companies. XMC collaborates with clients to create powerful integrated marketing campaigns shaped by strategic insight, defined by meaningful execution, and supported by proprietary business tools and analytics. With a head office in Toronto, 60+ full-time employees, and a roster of 2,500 part-time employees across the country, the XMC Group of Companies includes XSS (national staffing solutions), REVXM (turnkey digital and event production services), XMC Promotions (branded products), and Sponsorship Canada (sponsorship valuation, naming rights and brokerage services). Our team has nurtured XMC’s culture—from the people we seek to attract and fiercely retain, to the sponsorship, Experiential Marketing™ and field marketing methodology and processes we’ve trademarked and employ. We have valuated and negotiated some of the highest profile strategic partnerships and naming rights deals in Canada and facilitated game changing endorsement arrangements while building rigor and driving ROI for our blue chip and upstart clients. XMC is the official Sponsorship and Experiential Marketing™ Agency.