XMC
Hufsa Mushtaq has a diverse work experience spanning across various industries. In 2018, they served as the Marketing Team Lead at XMC - CANADA's OFFICIAL SPONSORSHIP AND EXPERIENTIAL MARKETING™ AGENCY. In 2020, they worked as a Marketing Project Coordinator at Match Marketing Group, where they developed event management strategies and adapted marketing tactics in response to the post-COVID-19 landscape. From 2019 to 2020, Hufsa was an Event Manager at Tigris Events, responsible for leading cross-functional teams and implementing digital marketing strategies. Hufsa also has experience as a Field Producer at Diamond Integrated Marketing and as an Event Coordinator at Canada Running Series. Hufsa's earlier roles include working as a Personal Support Worker at Elderly Home Care and Personal Support Work, a Clinical Research Coordinator at DM Clinical Research, a Hospital Operations Support (Finance) at Credit Valley Hospital, and a Research Assistant at Baylor College of Medicine. Most recently, Hufsa held the position of Head of IT and Project Management (Senior Project Manager) at Style In Form, where they managed strategic software implementations, facilitated vendor selection, and collaborated with the CEO and CFO to enhance processes.
Hufsa Mushtaq's education history includes obtaining a Bachelor's degree in Biology/Biological Sciences from Dow University of Health Sciences. Hufsa later pursued an IEPP Certification in Event Planning from QC Event School. In 2020, they obtained a Certification in Project Management from McMaster University. In 2023, they completed a course on Fundamentals of Agile Project Management at Stanford University. Additionally, they have obtained various certifications, including Project Management: Healthcare Projects from LinkedIn and Wilderness/Remote Location First Aid & CPR/AED level C from the Canadian Red Cross.
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XMC
Founded in 2006, XMC is a proudly independent agency that provides strategic counsel and execution of bespoke Sponsorship and Experiential Marketing™ programs for over 25 world-class companies. XMC collaborates with clients to create powerful integrated marketing campaigns shaped by strategic insight, defined by meaningful execution, and supported by proprietary business tools and analytics. With a head office in Toronto, 60+ full-time employees, and a roster of 2,500 part-time employees across the country, the XMC Group of Companies includes XSS (national staffing solutions), REVXM (turnkey digital and event production services), XMC Promotions (branded products), and Sponsorship Canada (sponsorship valuation, naming rights and brokerage services). Our team has nurtured XMC’s culture—from the people we seek to attract and fiercely retain, to the sponsorship, Experiential Marketing™ and field marketing methodology and processes we’ve trademarked and employ. We have valuated and negotiated some of the highest profile strategic partnerships and naming rights deals in Canada and facilitated game changing endorsement arrangements while building rigor and driving ROI for our blue chip and upstart clients. XMC is the official Sponsorship and Experiential Marketing™ Agency.