Benjamín Murcia Sánchez is a seasoned professional with extensive experience in digital product management and engineering. Currently serving as a member of the founding team at the Generative AI Association and as part of Team Xoople since October 2024, Benjamín has a strong focus on ethical and responsible adoption of generative AI. Previously, Benjamín held the position of Head of Digital Products at Elecnor Deimos, where responsibilities included guiding companies through digital transformation. With a background as a project manager and project engineer at Elecnor Deimos, Benjamín has excelled in product development and mobile application design. Academic contributions as an Associate Professor at Universidad Carlos III de Madrid demonstrate a commitment to inspiring future engineers. Educational qualifications include a Master’s in Telecommunications Engineering from Universidad de Málaga and a Digital Product Management certification from the University of Virginia Darden School of Business.