Priscilla Liu is an experienced leader in user experience and product management, currently serving as the Head of User Experience and Digital at SP Group. Previously, Priscilla held key positions at PropertyGuru Group, including Head of Experience and Design and Head of Consumer Product. Prior roles also include Associate Director of Product and UX at Commonwealth Bank, Product Lead (International) and Product Manager (APAC) at First Advantage, and Product Manager at Maven Lab. Priscilla Liu's extensive background highlights a strong expertise in designing and managing user-focused products across various industries.