Global Experiential Marketing Event Manager

As an experienced Global Events Manager you will be working closely with our Global VP Experiential Marketing and our Regional Marketing Managers to assist with event research, logistics planning, administration and onsite delivery of  Xsolla’s series of 70+ global events annually.  

A large part of the role is logistics-based, such as implementing deliverables of our sponsorship packages at the events that we partner with.   In addition to this you will be sourcing international venues and vendors, and obtaining quotes for services for booth build, production, branding, swag, merchandise, etc.  Experience working on a global level is essential with an understanding of regional nuances and budgets. 

As part of the role you will be collaborating with internal teams on the event marketing activities such as social media campaigns, creation of landing pages and email campaign planning and creation of graphics and branding. Excellent communication skills and understanding of the English language is required.  The role will involve overseas travel to attend site visits and deliver the events.  This is an office based position in the MEAN region or our Berlin office depending on the location of the right candidate.  As this is a global role some out of hours working will be required. 

The ideal candidate will have experience working in the Games, Tech or Software industry and have an in-depth understanding and experience in delivering B2B Conferences, trade shows, networking events and speaking engagements.

Location: Turkey, Cyprus, Remote in the MENA Region or from our  Berlin office.  

Responsibilities

• Reporting to the VP Experiential Marketing you will undertake tasks to support the global experiential marketing  team but you will have your own key areas of responsibility and events that you will lead on.  Your tasks will include but are not limited to:

• Venue searches in all locations, including negotiating venue hire charges, food and beverage costs and other associated event items.

• Vendor sourcing, comparing costs and negotiating hire charges for event equipment and hire of services, specifically booth production companies, AV companies, event rentals, video and photography, and merchandise producers.

• Updating the event budgets regularly with costs in the correct currency.

• Research for the best hotels and prices for the staff attending the events and booking hotel blocks in house or with our venue and hotel sourcing agency Helsmsbrisco.

• Setting up new events on the Xsolla events page, including adding copy about the event, venue information, event logos.

• Setting up and managing networking events on our event registration and marketing platform Splash including adding copy about the event, graphics, building the registration form, creating email templates and testing.

• Working with our integrated marketing manager to create and plan our email marketing campaigns for events.   Including drafting  copy, adding event information, logos, helping to draft messaging and requesting graphics where required.

• Working with the Social media manager to create and plan social media campaigns for our events.  Including drafting copy, adding event information, logos, helping to draft messaging and requesting graphics where required.

• Liaising with event organizers  to research new events and review sponsorship options suitable for the company.

• Confirming sponsorship packages, working with the organizer on all aspects of the planning and delivery of the event to fulfill the deliverables.

• Coordinating speaking sessions with our BD team, product team and creative team to ensure session content is prepared, reviewed and approved in good time for speaking engagements at events.

• Regularly updating the event roadmap tracker with sponsor information received, dates, links to the events Placing Jira ticket requests with our in house creative team and adding detailed information for each item in the brief section along with deadlines.

• Working with our creative team on a regular basis to ensure all event materials are completed, approved and then sent to vendors or event organizers to fulfill.

• Create opportunities to gather, capture and validate new business leads through each event.

• Ensure leads can be generated if lead scanning is not available at events.

• Coordinating  with our BD, Funding and Product teams  to ensure they have all the necessary event information, briefing documents and are aware of the meeting booking  process at events.

• Creating  detailed event plans for events – following the template already in use, add all the necessary information for the staff attending the event.  Setting up and leading pre-event briefings with the team attending the event.

• Creating detailed video and photography briefs for our vendors and overseeing the production of highlights reels and VOD of our speaking sessions.

• Liaising with all event vendors before the event to ensure a smooth event set up.

• At events,  deliver upon all aspects of event activations between customers and the company, and ensure a positive customer service experience.

• Ensuring all event leads generated at the event are processed by our CRM team in a timely manner and that all stats and data on meetings are recorded from each event in our template.

• Post event follow up with staff attending – sending out an internal feedback survey, gathering photos, branding on emails, banners, websites from our events for the post event report.

• Assisting with any ad hoc tasks required by the Global Experiential Marketing team Communicating promptly to all messages and requests in all chat spaces and on email where possible.

Requirements

• Excellent communication skills (written and verbal)Excellent administration skills and ability to update documents on a regular basis.
• Demonstrable expertise in budgeting and managing projects to tight deadlines.
• Understand the need for timely information, able to meet deadlines and manage own workload.
• Strong work ethic and exceptional attention to quality and detail is essential.
• Ability to work with internal teams to clearly communicate and track project deliverables.
• Ability to solve problems and make decisions quickly and efficiently.
• Creativity and the ability to think outside the box is a must, we are looking for someone who wants to push the boundaries, try new things and to elevate our experiences to the next level!
• Ability to manage multiple projects through highly effective organizational skills.
• Ability to confidently communicate with vendors, organizers and our internal teams about the event plans.
• Strong live event management delivery skills.
• Experience working with Atlassian products such as Jira and Confluence, Google suite is beneficial.

Must be able to travel to these locations regularly: Russia, Lithuania, Turkey, Israel, Cyprus, South Africa, Saudi Arabia, Jordan, UAE, Georgia