Alexa Sahadi

Alexa Sahadi is a seasoned professional in brand strategy and product development with extensive experience across various industries. Currently serving as the VP of Brand Strategy & Product Development at Jem Global since June 2022, Alexa leads innovation strategies for brands such as Aiwa and Simple Home. Prior to this role, Alexa worked as a consultant at Smart Art Studios & Innovations from July 2013 to June 2022, collaborating with notable brands like Lillebaby and Joy Mangano. Experience also includes a managerial position at Kohl's Department Stores, where Alexa significantly increased sales for the Food Network brand, and a decade-long tenure at Macy's Merchandising Group, focusing on design and development of private label brands. Alexa holds multiple BFA degrees, including Industrial and Product Design from Parsons School of Design and Liberal Studies from Bowling Green State University.