Ericka Wilcher

Ericka Wilcher serves as Senior Director of Marketing & Customer Experience at Xylem since April 2016, leading a consultative team focused on customer experience management through data-driven insights and digital marketing strategies. Prior to this, Ericka held the position of Marketing Communications Manager at Sensus, where strategic marketing campaigns for energy verticals were developed. Experience also includes a role as Principal Marketing Strategist at SAS, where Ericka directed an Interactive Marketing team, and positions at Fusion Ventures, iRenaissance, Interpath Communications, and J. Walter Thompson, contributing significantly to marketing and communications efforts across various sectors. Ericka holds a Bachelor of Arts in Sociology and African American Studies from Duke University and a Master’s degree in Multicultural Advertising from the University of North Carolina at Chapel Hill.