Claire Hutcheson

Claire Hutcheson is the current CMO at Xynteo. Claire has held this position since June of 2022. Prior to their work at Xynteo, they were the Marketing Director at Capita from March of 2020 to June of 2022.

Claire has extensive experience in marketing, campaign management, and client experience. At Capita, they were initially tasked with building a best-in-class campaigns team to enable the delivery of marketing and brand campaigns across multiple sectors. After a Capita-wide restructure, they were promoted to lead the shared services function for campaigns and marketing operations, reporting to the Chief Corporate Affairs and Marketing Officer.

Under Claire’s leadership, the team at Capita successfully planned, developed, and executed account-specific, proposition-specific, and industry-specific demand generation and brand multi-channel integrated campaigns that met pipeline targets and utilized their MAT and CRM platforms. Claire also improved the way campaigns were briefed, designed, and managed, including thinking about audience needs, embedding a buyer journey model, effective use of marketing automation capabilities, better data management, utilizing insights, and greater collaboration with sales.

Claire also launched an end-to-end campaign planning process which enabled their team to successfully plan, develop, and deliver multiple campaigns to market concurrently. This led to a 30% increase in marketing qualified leads in 2021 and month-by-month increase in the percentage of sales acceptance.

Claire Hutcheson has a MA Hons in English Literature from the University of Aberdeen.

Claire Hutcheson reports to Jonah Grunsell, Managing Partner. Some of their coworkers include Eva Thorne - Partner, Kristine Berg Meland - Head of People Team, and Darshan Grover - Partner.