James F. possesses a diverse background in marketing and management, with significant experience across various industries. Currently serving as the Head of Go to Market and Pipeline Strategy at XYZ Reality since November 2021, James has previously held senior roles in demand generation and marketing management. Notable positions include Marketing Manager at Cyberhawk, User Acquisition Manager at DC Thomson, and PR & Communications Manager at Outplay Entertainment Ltd. James's professional journey began in the food industry as a butcher, where skills in leadership and training were developed over several roles, including Team Lead at Tesco. Abertay University awarded James a Bachelor of Arts (Honours) in Design and Production Management, complementing an HND in 3D Animation from Dundee and Angus College.
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