Xiao (Celia) Liang

Xiao (Celia) Liang has a diverse work experience spanning multiple industries. Xiao (Celia) worked as a Program Manager at Yamibuy.com from June 2019 onwards. In this role, they strategized a new cross-border business model, brought onboard and managed 20 sellers, expanded the selection by 35,000 SKUs, and achieved an annual GMV of $1 million with a yearly growth rate of 30%. Xiao (Celia) also led market research efforts, conducted customer surveys and focus groups, and completed business requirement documents. Additionally, they built and led a cross-functional project team, launched a minimal viable product, and established SOP for product iterations.

Prior to their role at Yamibuy.com, they worked as an Associate Program Manager at the same company from July 2018 to May 2019. Here, they conducted market entry feasibility analysis for the Canadian market, created market expansion strategies, and led customer experience improvement initiatives resulting in a monthly GMV of $200k within three months. Xiao (Celia) also established SOP to collect customer feedback and led surveys and focus groups to guide product selection, promotion, and customer service.

Before joining Yamibuy.com, Xiao (Celia) Liang worked as an Analyst at Cargill from July 2015 to July 2017. In this role, they analyzed fundamental market factors for commodity trading, recommended market insights to traders, and achieved an 18% annual growth rate for futures trading profits. Xiao (Celia) also constructed a real-time price database, improved price projection accuracy, collected price data from new representatives, and executed competitor analysis to re-innovate trading price forecast models.

Xiao (Celia)'swork experience also includes a role as a Project Coordinator at South California Community Investment Group from October 2014 to March 2015. Further details about this role were not provided.

Xiao (Celia) Liang's education history began with their Bachelor of Arts degree in International Relations and Affairs from Tsinghua University, which they completed from 2009 to 2013. Xiao (Celia) then pursued a Master of Public Administration (MPA) degree at the University of Southern California from 2013 to 2015, specializing in Public Administration. Continuing their education at USC, Xiao obtained a Master of Business Administration (MBA) degree in Business Administration and Management, General from 2017 to 2019.

In addition to their academic degrees, Xiao also obtained certifications to further enhance their skills. In February 2020, they achieved the Chartered Financial Analyst (CFA) Level I certification from the CFA Institute. Prior to that, in July 2013, they obtained a Minor Course Certificate in Law from Tsinghua University.