Marcelo Costa

Marcelo Rodrigues da Costa currently serves as the General Manager at Yandex Ads for the LATAM region, having transitioned from a role as Sales Director where Marcelo successfully scaled a team from 1 to 17 full-time employees and launched multiple AI-driven products for e-commerce and advertising campaigns. With extensive experience in sales leadership across various companies including Voximplant, Prudential do Brasil, and HP, Marcelo has a proven track record of team building, exceeding revenue targets, and managing large accounts. Marcelo holds an MBA from FGV - Fundação Getulio Vargas and multiple certifications from Harvard Business School Online, specializing in Entrepreneurship and Innovation, Disruptive Strategy, and Business Strategy.