Samantha Yap

Samantha Yap is the Founder and CEO of YAP Global, a boutique firm specializing in blockchain and cryptocurrency PR. Samantha founded the company in 2018 and leads a team of media and communications professionals. Prior to this, Samantha worked as a Director at YAP Global. In 2017, they were a self-employed Freelance Journalist and Media Strategist, focusing on fintech, blockchain, and tech clients. Samantha has also worked as a Journalist and Media Strategist, with a focus on Indonesian stories, as well as a Senior Account Executive at Media & Capital Partners. Samantha has diverse experience in journalism and media, having worked as a Broadcast Journalist and Producer at Channel NewsAsia, a Radio Journalist at Special Broadcasting Service (SBS) Australia, and a Freelance Video Journalist at Asia Calling. Samantha has also interned at Al Jazeera Media Network and worked as a Producer and Reporter for Student Youth Network (SYN). Overall, Samantha Yap has a wealth of experience in media, communications, and PR, particularly in the fintech and blockchain industries.

Samantha Yap completed their education at various institutions. Samantha first attended Monash University from 2011 to 2013, where they earned a Bachelor of Journalism with a focus on journalism. In 2013, Samantha participated in a Journalism Exchange Semester at The University of Hong Kong, specializing in broadcast journalism. Samantha also completed an Intensive Language Program at Atma Jaya Catholic University of Indonesia in the same year, with a focus on the Indonesian language. In 2012, Samantha participated in an Intensive In-Country Language Program at Universitas Gadjah Mada (UGM), focusing on advanced Indonesian language skills. Prior to their tertiary education, Samantha completed their Victorian Certificate of Education at Glen Waverley Secondary College from 2006 to 2010.