James Middup

Prototype Launch Manager at YASA

James Middup is a seasoned professional in the automotive industry, currently serving as Prototype Launch Manager and previously as Pre-Production Build Manager for YASA since August 2016. In these roles, James has played a crucial part in launching the YASA/Mercedes prototype build facility and overseeing operational delivery for multiple Mercedes product variants. As Production Manager, James managed a build team of 45 and guided production for high-end clients like Ferrari. With a background in development engineering, James has led teams focused on motor technology advancements and return investigations. Prior experience includes roles as a Supercar Instructor and multiple development engineering positions. James holds a Bachelor’s Degree in Mechanical Engineering from Loughborough University, completed in 2016.

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Oxford, United Kingdom

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YASA

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YASA was founded on the principle that small, light electric motors would play a growing role in meeting both the strict emissions targets being set globally in a wide range of industries and the requirement for greater efficiency through electrification.The Company was incorporated in 2009 based on a unique patented motor technology invented bythe Company’s founder and CTO Dr Tim Woolmer whilst studying for his DPhil at Oxford University. The unique YASA motor technology is ideal for a range of mobile applications such as hydraulics replacement, power generation, traction and propulsion and hybridisation. YASA Motors manufactures a range of standard electric motors and generators based on our unique motor topology at our factory and Company Headquarters in Abingdon, Oxfordshire. The YASA-750, YASA-250 and YASA-400 products have been designed to be integrated into customers’ products in a range of markets and industries with minimal application engineering. In addition to our standard products, YASA has a design and development team dedicated to making bespoke motors for customers for medium-high volume applications.