Poorvi Srivastav

Poorvi Srivastav is a Marketing Manager at YRF-Yash Raj Films since April 2022, leading media services and overseeing marketing for prominent films such as "Pathaan," "Tiger 3," and others. Responsibilities include managing relationships with TV and radio channels, evaluating marketing partnerships, media planning, and artist management. Previous positions include Group Head - Business at Initiative, where Poorvi managed Amazon Prime Video campaigns, and Marketing Executive at YRF. Earlier experience as a Media Planner at Lodestar Universal and Stratagem Media Pvt. Ltd. involved extensive data analysis and campaign development. Poorvi also hosted a talk show on Doordarshan News and holds a Bachelor of Mass Media in Advertising from Kishinchand Chellaram College.