Ganesh Srinivasan

Ganesh Srinivasan is the current Director of Product Marketing at yellow.ai. Prior to this, they were with HCL Technologies for over six years in various marketing roles. Ganesh started as a Group Manager – Business Solutions & Marketing and eventually became the Deputy General Manager – Product Marketing & GTM for the company's IoT WoRKS business. In this role, they were responsible for product positioning, GTM strategies, market research, business strategy, sales enablement, and demand generation. Ganesh also collaborated cross-functionally with product management and engineering teams to create product messaging for new product launches. Prior to their time at HCL Technologies, Ganesh Srinivasan was an Account Director at HCL America.

Ganesh Srinivasan has a Masters in Business Administration from S P Jain School of Global Management and a B.Tech from National Institute of Technology Warangal. Ganesh also has certification from Columbia Business School in Digital Marketing: Customer Engagement, Social Media, Planning and Analytics and certification from HubSpot in Inbound Methodology.

Some direct reports include Garima Pandey - Product Marketing, Nitish Bhardwaj - Product Marketing. Ganesh Srinivasan reports to Surbhi Agarwal, SVP, Global Product Marketing.