Heather Woodson

Heather D. is an experienced digital media strategist and founder with a diverse background in marketing and outdoor guiding. Since May 2018, Heather has worked at Yellow Bus, managing integrated media campaigns and providing strategic recommendations for notable clients like Santa Cruz Beach Boardwalk and Allterra Solar. As the founder of Let's Go Outside LLC, Heather empowers women through outdoor adventures in Northern California. Previous roles include serving as a Nuun Hydration Specialist, a campaign manager at Effectv, and an integrated media specialist at GTB, where skills in market research, media planning, and cross-functional collaboration were honed. Heather holds a Master's in Advertising from The University of Texas at Austin and a Bachelor's in Advertising and Spanish from the University of Houston.