Sue So

Sue So is an experienced marketing professional with a comprehensive background in brand activation, shopper marketing, and product management. Currently serving as Brand Activation Manager at Yeo Valley Production Ltd since May 2023, Sue previously held various positions at General Mills from April 2018 to October 2022, culminating as Shopper Marketing Manager for Ice Cream, Frozen Food, and Snacks. Sue's earlier roles included Brand Manager and Assistant Brand Manager at General Mills, where substantial revenue and market share growth were achieved through strategic marketing initiatives. Prior experience includes impactful positions at Mentholatum and LG Electronics, focusing on health and wellness and business development strategies, respectively. Sue holds a Bachelor's Degree in Integrated Communication Management from Hong Kong Baptist University.