Cassie Sigrest

Cassie Sigrest has a diverse work experience spanning several roles and industries. Cassie began their career as a Spring Intern at Big Loud Bucks Administration & Information in 2014. In 2015, they worked as a Marketing Intern at Junebug Weddings. From 2016 to 2018, they served as a Digital Marketing Coordinator and later as a Digital Marketing Communications Specialist at Power Systems, a PlayCore Company. In 2019, Cassie joined YETI as an Email Marketing Specialist and eventually advanced to the role of Associate Manager, CRM & Email. Currently, they hold the position of Manager, CRM & Email at YETI.

Cassie Sigrest obtained a Bachelor's of Science degree in Recording Industry and Music Business from Middle Tennessee State University (MTSU) from 2011 to 2014. Cassie then pursued a Digital Media Management MBA from St. Edward's University from 2014 to 2016. Additionally, they obtained certifications in Google Analytics in February 2016 and Hootsuite in September 2014.