DP

Dan Purnell

Brand Strategy Manager at YETI

Dan Purnell has a diverse work experience spanning various industries. Dan is currently working at YETI as a Brand Strategy Manager, where they focus on developing strategies for the brand. Prior to this, they worked at YETI as an Account Marketing Analyst, where they analyzed marketing data for the Australia and New Zealand market.

Before joining YETI, Dan owned their own business called Dan Purnell Photography, specializing in product (footwear and apparel) and automotive photography. Dan worked with clients such as Nike, adidas, and Mitsubishi Motors.

Dan also worked at Sneaker Freaker International as a Staff Photographer, where they were responsible for photography execution for the magazine, client work, and digital campaigns. Dan created engaging visual content for print media and worked closely with digital and advertising teams.

In addition, Dan has experience in marketing and design roles. Dan worked as a Group Marketing Coordinator and Graphic Designer at Gloweave Consolidated Pty Ltd, where they directed and executed marketing initiatives. Dan also served as a Marketing and Online Manager at Jack London, overseeing marketing and e-commerce activities.

Earlier in their career, Dan worked as the Head Menswear Designer at Factory X, designing menswear products and managing production. Dan also worked as a Brand Marketing Manager and Menswear Designer at Atticus Clothing, where they developed international marketing strategies and managed production agents.

Dan's career started at RLP Distribution as a Marketing Manager and further expanded at ESS Boardstore, where they worked as a Retail Buyer and Visual Merchandiser, gradually assuming more responsibilities and becoming head buyer and merchandiser.

Overall, Dan Purnell has accumulated experience in brand strategy, marketing analysis, photography, and design across various companies and industries.

Dan Purnell has a Certificate 4 in Photography from TAFE NSW. Dan completed this program at an unknown start and end year. Prior to their certification, they attended Newcastle High School from 1995 to 2001 and obtained their HSC. In addition, they completed another Certificate 4 in Photography from TAFE NSW during the period between 1998 and 2002.

Links

Timeline

  • Brand Strategy Manager

    May, 2023 - present

  • Account Marketing Analyst I Aus NZ

    September, 2021

  • Marketing Operations Specialist I AUS NZ

    February, 2020

  • Trade Marketing Coordinator

    May, 2019

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