Jenni Bruckman

Jenni Bruckman has a diverse work experience in various roles and industries. Jenni is currently working at YETI as a Senior Manager, Digital Product, where they are responsible for advancing the digital product vision, strategy, and roadmap for YETI.com. Prior to this, they held the role of eCommerce Principal Product Manager at YETI.

Before joining YETI, Jenni worked at WEVO as the SVP of Customer Success & Strategic Partnerships, where they helped introduce teams to WEVO as a new tool for UX research and A/B testing. Jenni also led a strategic agency partner program and contributed to growth strategy and go-to-market initiatives at WEVO. Prior to this, they held the role of VP of Customer Success & Strategic Partnerships at WEVO.

Jenni also gained experience at Accenture Interactive as a Senior Manager, Digital Experience & Product Optimization. Jenni led optimization strategies for various brands and managed cross-functional teams. Earlier in their career, they worked at Blue Acorn iCi as a Director, Client Services, where they established an account management function, and at Brooks Bell as a Director, Client Management, where they established program strategies and managed a growing team for digital testing and optimization.

Jenni also has experience in marketing roles, including Senior Marketing Manager at Coldwell Banker and Marketing Manager at Coldwell Banker Howard Perry and Walston. Jenni started their career as an Account Executive at Clear Channel Communications.

Overall, Jenni Bruckman has a strong background in digital product management, customer success, strategic partnerships, optimization, and marketing.

Jenni Bruckman obtained a Bachelor's degree in Mass Communication with a focus on Advertising and Public Relations from Georgia College & State University, where they studied from 2001 to 2005. In addition, they hold a certification as a Certified Scrum Product Owner (CSPO) from Scrum Alliance D-A-CH e.V., which they earned in June 2020.