Marybeth Petersen

Marybeth Petersen has extensive experience in advanced analytics and customer marketing, currently working at YETI since May 2021. Prior to this role, Marybeth served at IBM from August 2016 to April 2021 as the Customer Marketing Insights & Analytics Lead, where responsibilities included improving customer funnel progression, optimizing campaign efficiency, and developing a customer lifetime value model utilized across IBM. Earlier, at Dell Technologies from February 2007 to August 2016, Marybeth acted as a Business Analysis Advisor in Marketing Analytics, focusing on business customer segment profitability, financing promotions, and collaborating with IT and business partners. Marybeth holds a Bachelor's degree in Economics from The University of Texas at Austin and an MBA from Texas State University.