Valerie Cheung

Ecommerce Merchandising & Content Specialist at YETI

Valerie Cheung has a diverse background in various industries and roles. Valerie most recently worked at YETI as an eCommerce Merchandising & Content Specialist, where they developed and implemented a growth-oriented digital content strategy. Prior to that, they worked at Kit and Ace, starting as an Educator and progressing to the roles of Shop Lead, Junior Shop Director, and Shop Director. In these positions, they focused on sales growth, team development, and creating a positive shopping experience. Valerie also gained experience in social media marketing as a Social Media Assistant at DigiHype Media Inc., and in talent acquisition as a Talent Acquisition Coordinator at Influence Marketing. Valerie started their career as a Summer Temporary Customer Service and Sales Agent at Air Canada and as a Summer Intern at Baker & McKenzie, where they provided administrative support. Overall, Valerie has demonstrated a strong ability to drive results, collaborate across departments, and continuously improve processes.

Valerie Cheung has a Bachelor's of Arts Degree in Political Science with a minor in Women Studies from the University of Waterloo. Valerie also holds a Graduate Certificate in Social Media Marketing from Seneca College. In addition to their educational background, they have obtained a Hootsuite Platform Certification in 2018 from Hootsuite Academy.

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