Maria Nikolova

Maria Nikolova, CSPO, currently serves as Head of Digital Products and Experiences UX UI EMEA at Yettel.Bulgaria, where responsibilities include shaping product roadmaps based on extensive market research and executing product launch strategies. Maria has held significant roles at The Coca-Cola Company, including Digital Delivery Manager EMEA IT, leading digital brand strategy and the launch of the Coca-Cola App BG, as well as managing agile methodologies for various projects. Previous experience includes positions at SAP, OLX Group, TBI Bank, and UniCredit Bulbank, where Maria focused on digital strategy, media planning, and marketing communications. Maria's educational qualifications include a degree from Harvard Business School Online in Strategy Execution and Entrepreneurship and a Bachelor's in Advertising from New Bulgarian University.