YMR Track Club
Luke Allen is a seasoned professional with experience in operational leadership and marketing. Currently serving as the Chief Operations Officer and previously as a Growth Manager at YMR Track Club since August 2020, Luke has a strong background in marketing, having worked as a Marketing Executive at Fruition IT from July 2019 to August 2020. Prior experience includes serving as a Market Analyst at Glass Onion Vintage Ltd. and a Stylist at AllSaints. Luke holds a Bachelor's degree in BA (Hons) Fashion Management & Communication from Sheffield Hallam University, along with a diploma in Performance for Stage & Screen from the same institution.
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YMR Track Club
YMR Track Club was founded in 2017 by Olympic athlete Peter Häggström Lindecrantz as a celebration to his former sports club IK Ymer on their 100th anniversary. Peter made an updated version of the club's tracksuit from the 70s. It turned out really well and Peter started designing more garments. YMR Track Club was founded as well as ymrtrackclub.com. Only a few months later YMR Track Club appeared in fashion magazine Vogue. What had been a project mostly for fun suddenly became much more. Today, we have customers from all over the world shopping our premium and sustainable performance wear. We design and knit everything in the textile district of Sjuhärad in Västergötland, Sweden and use a lot of recycled materials. Here, people have had the expertise of producing high quality fabrics and fashion for generations and Sjuhärad is still the centre of Swedish fashion and textile. Our ambition is to create classic and premium performance wear for sports as that works at other occasions like to the office or when going out.