Serena J.

Serena J. has a diverse work experience spanning several roles and companies. Serena started their career as a Yoga Teacher at Yoga International in October 2016, where they eventually transitioned into the role of Producer. In this position, they played a pivotal role in developing high-quality video and audio content, overseeing various projects from inception to completion. Serena also served as Head of Product and Head of Digital Experience at Yoga International.

Prior to their time at Yoga International, Serena worked at the Himalayan Institute, where they held the positions of Yoga Teacher and Therapist, as well as Head of Marketing and Brand. In these roles, they directed marketing, product, and branding strategies, focusing on growth and creating new revenue streams. Serena played a key role in developing a successful transition into online programming and education.

Before their time at the Himalayan Institute, Serena worked as a Communications and Media Specialist at the Arrowmont School of Arts and Crafts.

Serena also has experience as a Yoga Instructor, having worked independently for a period of four years.

Additionally, Serena has served as the President of Aeterna Media & Consulting since 2008, where they specialize in growth, product, and business development consulting.

Throughout their career, Serena has demonstrated a strong track record of success in various roles within the yoga and wellness industry, showcasing their expertise in content development, marketing, branding, and business development.

Serena J.'s education history begins with their Bachelor's degree in Business Administration from Baylor University - Hankamer School of Business. Serena pursued a double major in International Business and Entrepreneurship during their time there. Following their undergraduate studies, Serena went on to pursue a Master's of Science in Education (MSEd) with a focus on Learning Design and Technology at Purdue University.

In addition to their formal education, Serena has obtained several certifications. Serena completed the Learning Technologies Foundations and Applications certification from the University of Illinois Urbana-Champaign in February 2021. In March 2020, they obtained a Yoga Specialty Certification as a Yoga Therapist (800 hr) from Spanda Yoga and Movement Therapy. Serena has also received a certification as an Ayurvedic Yoga Specialist from the National Ayurvedic Medical Association in 2017. Prior to that, they obtained a Level II Yoga Instructor Certification (500 hr) from the Himalayan Institute in 2015 and a Level I Yoga Instructor Certification (200 hr) from Forrest Yoga in 2012. Lastly, Serena holds a Certified Internet Webmaster Associate (CIW) certification from TechSkills, which they obtained in 2010.