Michelle Lai

Director, Yonder Hong Kong at Yonder Consulting

Michelle Lai has extensive experience in business development, marketing, and brand strategy. Michelle founded MISCHA in 2008, where they built the brand from the ground up and oversaw various aspects of the business, including supply chain, marketing, and e-commerce expansion. Prior to that, they worked as a Business Development Consultant at BrandCap, focusing on expanding their offerings in Greater China. More recently, Michelle has taken on the role of Director of Business Development at Yonder Consulting, where they help clients understand market opportunities and create impactful strategies. In 2022, Michelle also founded their own company, All Great Minds.

Michelle Lai completed their Master Practitioner in Neurolinguistic Patterning (NLP) at The Priority Academy in 2023. Michelle previously attended Rapid Transformational Therapy from 2021 to 2022, specializing in Counseling Psychology. Before that, Michelle received a Bsc in Biomedical Sciences, General from King's College London in 2001. Michelle'searlier education history includes attending Island School, but no specific degree or field of study is mentioned.

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Timeline

  • Director, Yonder Hong Kong

    Current role