Enid Lau

Enid L. has a diverse work experience in various industries and roles.

Most recently, Enid worked as the Senior Vice President of Digital Transformation | Commercial at YOOV, a SaaS company that provides cloud-based management systems. In this role, Enid focused on enhancing management efficiency and resource utilization through a centralized management system.

Prior to that, Enid was the Sales & Marketing Director at ANKH, where Enid led the sales and marketing efforts of the group. Enid provided leadership and mentorship to the operations and marketing teams and developed cross-functional strategies for business acceleration.

Enid also had experience as the Global Marketing Manager, Commercial & Partnership at Qatar Airways, where Enid created impactful global marketing campaigns and commercial partnerships to increase revenue generation. Enid led the Global Post Covid-19 Route Recovery Business Program, relaunching destinations worldwide.

Before that, Enid worked as a Brand Manager at Perfect Medical Group, overseeing the development of market expansion campaigns and digital marketing strategies. Enid also managed the end-to-end customer experience to sustain sales growth.

Enid also had roles at Neo Derm as the Senior Marketing Manager | Brand Lead and at Hong Kong Airlines as the Global Marketing Manager | Commercial and Assistant Product Manager, Global Marketing. In these roles, Enid managed integrated marketing, brand repositioning, product development, digital marketing, and strategic partnerships.

Overall, Enid's work experience showcases a strong background in sales, marketing, digital transformation, and strategic planning.

Enid L. pursued a Master of Science (MSc) in Hotel and Tourism Management with a specialization in Event Management from The Hong Kong Polytechnic University. The specific start and end years of their education are not provided. Additionally, Enid has obtained several certifications from LinkedIn, including "Communicating with Diplomacy and Tact," "Learning Cloud Service APIs," "Project Management Skills for Leaders," "Strategic Partnerships," "The 10 Essentials of Influence and Persuasion," and "Transitioning from Waterfall to Agile Project Management." These certifications were obtained in February 2023. Enid also holds certifications in "Building High-Performance Teams," "Succeeding in a New Role By Managing Up," and "Ten Habits of Mentally Strong People," which were obtained in October 2022.