Alefiya Asghar is currently serving as the Director of Conference at the York Marketing Association (YMA) since March 2024, following a role as Ambassador of Conference from November 2023 to January 2024. Prior experience includes a position as a Social Media Marketing Intern at Al-Futtaim Health in July 2021 to September 2021. Alefiya is pursuing a Bachelor of Business Administration at the Schulich School of Business, York University, since August 2023, and completed education at Deira International School from 2017 to 2023.