Yuyang Xie

Yuyang Xie has extensive experience in user research and market intelligence within the gaming and technology sectors. Currently serving as the Head of User Research at Yostar Games since July 2021, Yuyang previously held the position of User Researcher at miHoYo from August 2018 to 2021, where responsibilities included refining the Genshin Impact experience and conducting global user research. Prior roles include Senior User Experience Consultant at Changyou.com, Market Intelligence Analyst at Gameloft, and Project Manager at Horizon Research & Consultancy Group, among others. Yuyang holds a Master of Science in Marketing and Technological Innovation from Worcester Polytechnic Institute and a Bachelor of Business Administration in Marketing from the University of International Business and Economics.