Rotceh Ramirez

Rotceh Ramirez serves as the Chief Marketing Officer at yotepresto.com, leading the marketing team and overseeing global brand digital strategy, focusing on attraction, branding, retention, conversion rate optimization, and analytics. Concurrently, Rotceh teaches master's courses in corporate communication and digital creative media at Universidad del Valle de Atemajac. Prior experience includes roles as Digital Strategist Manager at Vértice Comunicación, where skills in digital strategy development and team leadership were honed, and extensive marketing experience at firms such as Ciosa Autopartes and Puntoasterisco. Academic qualifications include a Master’s in Design and Development of New Products from Centro Universitario de Arte, Arquitectura y Diseño, and a Bachelor's in Marketing from Universidad de Guadalajara.