Shiri Lalush

Shiri Lalush has a diverse work experience that spans over a decade. Shiri started their career at FIS (SunGard) as a Tier 3 Technical Support Engineer and worked there until 2015. In 2016, they joined Jolt.us as a User Acquisition & Product Marketing Manager, where they focused on paid acquisition efforts and customer lifecycle optimization. In 2018, Shiri moved on to Any.do as a Full Stack Marketer, where they achieved a 10X ROI and successfully executed acquisition, activation, and conversion campaigns. Shiri then joined Gloat in 2019 as the Director of Demand Generation, overseeing various marketing functions and leading a cross-functional team. In 2022, they became the Head of Marketing at Trapeze before taking on their current role as the Director of Demand Generation at Yotpo in 2023.

Shiri Lalush obtained a Bachelor's Degree in Hebrew Linguistics and Literature from Tel Aviv University, where they studied from 2015 to 2017.