Ward van Gellecum has a diverse work experience in various roles within the marketing and digital industry. Starting in 2016, they worked as an Ecommerce Consultant at FERROLIGHT Design, providing advice on omnichannel strategy implementation and guiding developers and designers during webshop construction. From 2016 to 2017, they served as a Senior Online Marketeer a.i. at Exact, focusing on lead generation through channels such as Search, Social, and SEO. At ABN AMRO Bank N.V., from 2017 to 2018, they worked as an Online Sales Specialist a.i., responsible for the digital rollout of two propositions within the e-commerce team. In 2018, they joined Youfone as a Digital Marketing Consultant a.i., where they integrated and optimized various ATL campaigns. From 2019 to 2021, they held the position of Chief Marketing Officer at Youfone, overseeing the development of brand and sales campaigns, building and leading a multidisciplinary marketing team, and being accountable for the P&L. Their work at Youfone continued in 2021 as they became Chief Growth Officer a.i., responsible for driving the company's growth strategies. In 2022, they worked as the Commercial Lead Photo & Gifts a.i. at Helloprint. In the same year, they also took on the role of Marketing Lead a.i. at DELTA Fiber, where they led the digital transformation of the Caiway brand and provided advisory support to the management team on long-term digital maturity goals. Currently, they are working as an Adviseur Marketing & Strategie at Rinkel since 2021. Alongside their professional roles, Ward started their own venture called Digital Dodo in 2015, assisting organizations in developing and executing their online marketing strategies on a freelance, project, and ad-interim basis.
Ward van Gellecum completed a Workshop in finance for non-financial managers at the Rotterdam School of Management, Erasmus University in 2014. Ward holds a Master's degree in Economics & Business, Marketing from Erasmus University Rotterdam, which they obtained between 2007 and 2008. Ward also has a Bachelor's degree in Commercial Economics from Rotterdam University of Applied Sciences, which they earned from 2002 to 2007. In addition, they completed a one-year program in ICT at Rotterdam University of Applied Sciences in 2001-2002. Ward has further certifications in Google Adwords Fundamentals and Google Shopping Advertising from 2015. Their education history also includes attending Krimpenerwaard, but there is no further information available about the degree or field of study.
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