Melanie Huscroft

Co-founder and Chief Visionary Officer Melanie Huscroft is the heart and face of Younique. Despite the company’s colossal growth, Melanie’s personal touch and creativity run through every department and aspect of Younique.

Melanie continues a hands-on approach to product selection, naming, and branding, with each Younique product’s persona reflecting her own.

Melanie teamed up with her brother, Founder and Chief Executive Officer Derek Maxfield, in September 2012 to create an entirely new experience in direct sales as a means of supporting The Younique Foundation. From its inception, Younique leveraged Melanie’s experience in advertising, art, marketing, purchasing, and sales as well as her flair for fashion and beauty. Her 16-year career as a full-time homemaker, wife, and mother of four likewise prepared Melanie to connect with the company’s Younique Presenters at a deeper level.

She understands the wins and struggles inherent with the stay-at-home role, and she appreciates the limitless power and potential women possess. Melanie’s passion is tied up in the visual identity of Younique’s brand, from website and catalog design to the packaging, even down to the very details of the coveted charms Younique Presenters receive for various achievements.

She takes pride in the company’s Younique Presenter-first focus, including using Younique Presenters instead of professional models to represent the brand. While Melanie has many professional accomplishments, she is most proud of her marriage and family. She also spends her time and resources involved with the community.