Natasha Pardede

Natasha Pardede currently serves as Chief Business Officer at both PopStar and YOYO Holdings Pte. Ltd. since July 2023. Prior to these roles, Natasha held the position of Senior Channel Partnership Lead at TikTok from April 2023 to July 2023 and served as Country Manager (ID) at Hepmil Creators' Network from August 2021 to January 2023. Natasha's experience includes being the Vice President of Network at GetCraft from May 2019 to July 2021 and the Head of Advertising Sales Division at PT Multimedia Nusantara (TelkomMetra) from November 2016 to April 2019. Previous roles also encompass Retail, Operations & Education Manager at L'Oréal, Head of Vendor Relations at Bridestory, and Sr. Account Manager at PT Link Net Tbk. Natasha began their career as a Technical Advisor at Martha Tilaar Group. Natasha holds a degree in Business/Managerial Economics from State University of Jakarta, completed in 2004.