With more than 20 years of experience building tech companies into category leaders, Cannizzaro plays a key role in Thryv’s growth strategy.
Cannizzaro most recently served as Vice President, Growth Marketing at Forcepoint, where she was responsible for $75 million marketing-generated pipeline. Previously, she was CMO at Comodo, where she ramped per year net-new annual recurring revenue (ARR) from 54 percent to more than 100 percent. She has built out successful strategies and teams while leading marketing and demand generation roles at CA Technologies, Oracle and eBay.
For the first part of her career, Cannizzaro worked in various roles at IBM, including Executive Director of Marketing for the IBM Social Business, where she supported revenue growth from $1 billion to $2.5 billion in five years, and as Vice President of Marketing for IBM Cloud, where she crafted a go-to-market strategy that supported a $9 billion global revenue stream and cemented IBM as a recognized leader in hybrid cloud computing.
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