George Christofis Neto

George Christofis Neto is a seasoned entrepreneur and executive, serving as Co-Founder and CEO of Mercafacil since February 2012, a leading platform for consumer behavior management in the Brazilian retail market. George is also a member of YPO since June 2023, and a mentor and investor at Caravela Capital. Additionally, George plays a significant role in the Endeavor Brasil Scale-up program, focusing on accelerating top SaaS B2B companies in Brazil. With experience as an Entrepreneur in Residence at UTFPR and participation in Startup Brasil’s inaugural accelerator program, George has received recognition as Entrepreneur of the Year in 2015. George holds multiple advanced degrees, including MBAs in Business Analytics and Business Intelligence, and completed executive education at Esade.