Jussi Pirhonen is an accomplished entrepreneur and marketing professional with extensive experience in various leadership roles. Currently serving as the Chairman of the Youth Entrepreneurs Network at Suomen Yrittäjät ry since January 2022, Jussi co-founded and has been the CEO of Tovari Oy, a marketing agency operating in Joensuu and Pori, since June 2014. Additionally, Jussi is a partner at Hieros Oy, a wellness service provider in the Helsinki region, and has been involved in helping Finnish companies with Russian Internet marketing through the entrepreneurial venture sivut venäjälle. Jussi has also contributed to the boards of Satakunnan Yrittäjät ry and Porin Yrittäjät from 2017 to 2021, and was a partner and net manager at Fishinglandia Ltd. in 2012-2015. Educational qualifications include a Master’s Degree in International Technology and Innovation Management from both the Graduate School of Management St. Petersburg State University and LUT University, alongside a Bachelor of Business Administration in International Business from North Karelia University of Applied Sciences.