YT Industries
Isac Paddock is a seasoned professional in brand communication and social media management, currently serving as Sr. Manager for Global Brand Communication at YT Industries since October 2022, after previously holding the position of Athlete Communications Manager. Prior experience includes Social Media Manager for EF Education First and Head of Social Media at YT Industries, where Isac developed global social media strategies and drove significant engagement, achieving 21 million impressions at the DH World Champs 2020 and 18 million at Crankworx Whistler 2019. Additional freelance work includes photography for notable clients such as Trek Bicycles and Redbull. Isac's education at Wigan & Leigh College from 2013 to 2015 provided a foundation for a successful career in the cycling industry.
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YT Industries
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Founded in 2008 by Markus Flossman, YT was born from the desire to give talented riders access to competitive dirt jump bikes - a journey that has seen us emerge as a driving force in the world of gravity MTB. We now lead the way at the forefront of the sport, employing more than 200 talented people around the globe. The secret to our success? High-quality products, fair prices, and a team of world-class riders who strive for progression. Standing for Young Talent, YT reflects our founder's approach to life: youth is a state of mind. No matter your age, it is never too late to try something new. We love what we do, and we leave conventions behind. We shout out to all who want to reach their full potential, free their restraints and LIVE UNCAGED.β