YT Industries
Joseph Nicholson has a diverse background in the cycling and sports industry, currently serving as the Sr. Manager of Technical Service for North America at YT Industries since November 2021. Prior professional roles include Component Category Merchant at Jenson USA, Brand Manager at Alchemy Bikes for the mountain bike division, and positions in sales, management, and technical service at various companies including Roost Wheels, Norski Sports, and Epic Mountain Gear. Joseph began a career in the cycling sector as a Bike Mechanic at The Alpineer and Pedal the Peaks. Joseph holds a Bachelor of Arts degree in Political Science from Fort Lewis College.
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YT Industries
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Founded in 2008 by Markus Flossman, YT was born from the desire to give talented riders access to competitive dirt jump bikes - a journey that has seen us emerge as a driving force in the world of gravity MTB. We now lead the way at the forefront of the sport, employing more than 200 talented people around the globe. The secret to our success? High-quality products, fair prices, and a team of world-class riders who strive for progression. Standing for Young Talent, YT reflects our founder's approach to life: youth is a state of mind. No matter your age, it is never too late to try something new. We love what we do, and we leave conventions behind. We shout out to all who want to reach their full potential, free their restraints and LIVE UNCAGED.”