YT Industries
Joseph Nicholson has a diverse background in the cycling and sports industry, currently serving as the Sr. Manager of Technical Service for North America at YT Industries since November 2021. Prior professional roles include Component Category Merchant at Jenson USA, Brand Manager at Alchemy Bikes for the mountain bike division, and positions in sales, management, and technical service at various companies including Roost Wheels, Norski Sports, and Epic Mountain Gear. Joseph began a career in the cycling sector as a Bike Mechanic at The Alpineer and Pedal the Peaks. Joseph holds a Bachelor of Arts degree in Political Science from Fort Lewis College.
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