William Hess

Senior PR Manager at Yuga Labs

William Hess has a diverse work experience spanning various industries. William started their career as a Pricing Analyst/Marketing Assistant at JW Winco, Inc. where they conducted pricing research and performed supply chain functions. William then worked as an Account Manager at AptarGroup, managing relationships with consumer product goods clients and supporting sales, marketing, and supply chain activities. William also served as a Buyer at Visionaire Lighting, overseeing procurement processes and supply chain management.

Afterward, William worked as a Freelance Writer, specializing in content marketing and copywriting for various industries, including cosmetic procedures, food and beverage, healthcare, wellness, and architecture. William designed and optimized search and display campaigns for lead generation using Google Ads.

William then transitioned to the public relations and content management field, working as a Senior Account Executive at The Hoyt Organization. William was responsible for client account management and executing PR strategies.

In 2020, William joined Maple Media as a PR & Content Manager, where they acquired and operated mobile apps and games. William was involved in advertising and technology activities, reaching over 60 million users per month.

William later joined WENEW Labs as a Community Manager, curating iconic moments as NFTs on the Blockchain and launching the flagship NFT collection, 10KTF. William collaborated with brands like Gucci and Puma to create innovative visual storytelling experiences and enhance platform interoperability.

Currently, William is employed as a Social Media Manager at Yuga Labs, a web3 company focused on NFT utility and community building. William is actively involved in shaping the future of the NFT space through storytelling and creating immersive experiences.

Throughout their career, William has demonstrated strong skills in marketing, content creation, PR, supply chain management, and client relationship management.

William Hess has pursued education in the field of Integrated Marketing Communication from the University of Nevada, Reno. Additionally, they obtained a Bachelor's degree in Digital Media from the University of Wisconsin-Whitewater. In terms of certifications, they have completed a Digital Strategies certification from UCLA Extension in the year 2020 and a Hubspot Inbound Marketing certification from HubSpot in 2018.

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Timeline

  • Senior PR Manager

    November, 2022 - present