Laura Álvarez Macías

Laura Álvarez Macías has a diverse range of work experience in marketing and project management. Laura recently worked as the Head of Marketing at Yumminn, where they successfully managed a team and coordinated product launches. Laura also developed and executed highly successful PPC campaigns, resulting in record lead generation and client acquisition. Prior to that, they worked as a Digital Marketing Manager at Yumminn.

Before joining Yumminn, Laura worked at LAKMÉ INSPIRED HAIRCARE as a Digital Project Manager, where they created and implemented a successful brand strategy and coordinated brand shootings. Laura also served as a Product/Trade Manager at LAKMÉ INSPIRED HAIRCARE, where they planned and executed promotions, managed budgets, and supported the marketing team in bringing new launches to the market.

Laura also gained experience at Revlon Inc. as a Product Manager for the EMEA market, where they managed new product launches and analyzed sales data. Additionally, they worked at Luxottica as a Jr. Ray-Ban Brand Manager, responsible for brand performance tracking, coordination of consumer promotions, and launch strategies.

Laura'searlier experiences include roles at Henkel as a Marketing and Trade Marketing Assistant, where they monitored brand performance and developed promotions, and Siemens as an intern in finance and export for the North Africa market. Laura also completed an internship at SEAT, S.A. as a General Secretary intern.

Overall, Laura Álvarez Macías has extensive experience in marketing, project management, and brand strategy, with a track record of successfully leading teams, executing campaigns, and driving business growth.

Laura Álvarez Macías has a diverse education history. In 2011 to 2015, they pursued a Bachelor's degree in Business and Administration, specializing in Administration and Management, from Universitat de Barcelona. Laura then furthered their studies in 2013 to 2014 at Otto-Friedrich-Universität Bamberg, where they pursued a degree in Business Administration and Management.

In 2016, Laura obtained a basic certification in Digital Marketing from IAB Spain. Later, in 2020, they pursued a course in Inbound Marketing at Universidad Nacional de Educación a Distancia - U.N.E.D., focusing on digital marketing.

Looking ahead, Laura is expected to enroll in a Google Ads program focused on digital marketing at Aula CM - Escuela de Comunicación y Marketing Online in 2023.

Apart from their academic pursuits, Laura has also obtained additional certifications. Laura acquired a B.1 Deutsch certificate from Lingoda GmbH in July 2023, showcasing their proficiency in the German language. Additionally, in September 2016, they completed a basic course in Digital Marketing from IAB Spain.