João Victor Rocha Soares

João Victor Rocha Soares is an experienced marketing and product management professional with a diverse background in driving growth strategies and optimizing customer experiences. Currently serving as the Head of Marketing and Growth at Yuna since January 2024, João previously held roles as Group Product Manager for B2B Products at Grupo Carrefour Brasil and as Group Product Manager at Loft, where significant achievements included a 150% increase in funnel conversion and a 30% improvement in sales communication channels. With a strong foundation in product management and specialization in customer engagement, João has also contributed as a mentor at Tera and participated in successful startups, notably securing $200k in seed funding for a real estate valuation platform. An alumnus of the University of São Paulo with advanced training in growth strategy and product leadership, João possesses a solid educational background in engineering and product management.