Herve Malinge

HERVE MALINGE is a seasoned expert in data marketing, specializing in AI and generative AI, with a career spanning over two decades. Currently serving as CEO and Founder of 1FOR1, HERVE leads initiatives to enhance customer understanding and personalize interactions across various activation channels. Additional roles include Head of CRM, Data & Fidélisation at Yuri & Neil and Directeur de Mission Data, CRM et Fidélisation at CustUp, focusing on data studies, customer journey optimization, and MarTech solutions. HERVE co-founded Mes Meilleurs Clients, a SaaS marketing platform aimed at customer value, and held leadership positions at several companies including ioocx, Makazi, and Score MD, emphasizing the integration of data science and AI in CRM solutions. HERVE's educational background includes a Master's in Business Administration from IAE Paris and a DEA in Econometrics from Paris-Pantheon-Assas University.