Yu Shaun Lim

Strategist at Yuzu Kyodai

Yu Shaun Lim is a Senior Strategist at Yuzu Kyodai, specializing in culture and consumer research, brand strategy, and semiotics since August 2023. Prior experience includes roles as a Senior Research & Insight Specialist and Design Strategist at EPAM Continuum, where user and design research, as well as service design, were key responsibilities from January 2021 to July 2023. From July 2018 to January 2021, Yu Shaun worked as a Design & Transformation Consultant at Awaken Group, focusing on design research and transformation through design thinking. Previous academic and research positions at the Singapore University of Technology and Design (SUTD) included roles as a Research Assistant in Anthropology, Research Officer in Psychology, and Teaching Assistant in various subjects, along with an internship in an innovation lab at Thales. Yu Shaun holds a Master’s Degree in Anthropology from the University of Oxford and a Bachelor’s Degree in Engineering Product Development from SUTD.

Links

Previous companies

EPAM Continuum logo
Thales Group logo

Org chart

Sign up to view 0 direct reports

Get started


Teams

This person is not in any teams